Jorge de la Cruz is cultural manager and visual artist with a degree in Fine Arts from the Universidad Complutense, Madrid. Their main artistic interests are the sculpture and the ephemeral art installations. He works since 2011 as Director of La Casa Franca, an experimental cultural organization where he lead cultural projects in collaboration with public entities such as the Ministry of Culture of Spain, Cervantes Institute or Toledo´s City council, and private companies such as Instituto Europeo di Design. As cultural agent his aim is to support disruptive art proposals to make new art accessible to the general public.